Infant formula sales have grown rapidly in recent years especially in Asia and in China in particular. New Zealand, as the world’s largest exporter of dairy products, is well-placed to satisfy this demand. Infant formula sourced from New Zealand is highly trusted and highly sought after by Chinese mothers.
Infant formula is a very sensitive food product. As a result, the infant formula regulatory environment is complex and requires approvals from the regulatory authorities in New Zealand as the country of origin and also in the country that infant formula is exported to.
As an example, the New Zealand Food & Safety Authority (NZFSA) regulates the export of infant formula from New Zealand and if it is destined for China, the China Entry-Exit Inspection and Quarantine Bureau (CIQ) regulates the importation of infant formula.
